COPY SERVICES
- Ad spot scripts for tv/socials/radio
- Headlines and captions for socials
- Activation concepts
- Print ads and other physical media
- Pitch briefs combining all of these things (see below!)
FICTIONAL BRIEF I WORKED ON AS A COPYWRITING APPRENTICE AT THE WORKSHOP: AJINOMOTO, dispelling harmful misconceptions home cooks may have about MSG. Art direction by Joy Barnes.
ANOTHER FICTIONAL BRIEF: LEVI'S, emphasizing build quality trusted through the centuries and the power of a future hand-me-down.
YET ANOTHER FICTIONAL BRIEF: EXEL SYRINGES AND NEEDLES, making injectable hormone replacement therapy simpler and less intimidating.
